Ayub Khan Din began writing plays in the late 1990s; the first was East is East for the Royal Court Theatre. It was nominated for a 1998 Laurence Olivier Theatre Award for Best New Comedy. In 1999, the film version of East is East was released, starring Om Puri and Linda Bassett. Khan Din adapted his own play, and won both a British Independent Film Award and a London Critics’ Circle Film Award for his screenplay, as well as being nominated for two BAFTA Awards for Best Adapted Screenplay and the Carl Foreman Award for the Most Promising Newcomer, and for a European Film Award for Best Screenwriter. In 2014 it was announced that Khan Din would star in the Trafalgar Transformed production of his own play, East is East, at the Trafalgar Studios, London alongside Jane Horrocks.