Imagine a superfood — not a drug — powerful enough to help you lower your cholesterol, reduce your risk of heart disease and cancer, and, for an added bonus, put you in a better mood. And, that too, with no side effects! Everyone would surely stock up on a lifetime supply. There is no debate that foods like broccoli, soy, fish, oats, blueberries, garlic and tea all have lots of great health benefits, but there isn’t a lot of profit to be made by marketers in promoting these foods in the first place. It is the superfoods that are attached to a large amount of marketing hype with promises of all sorts of extraordinary health benefits, but coming at a very expensive price premium that one needs to be wary of.