Passionate and knowledgeable about his subject, Tariq Sheikh became the youngest manager of a fast food company in central London at the age of just 22, before working his way up to area manager. After spending 10 years running butchers’ shops with his father, he ventured into the wholesale business, supplying London shops from a base in Wembley and building up good relationships with the top abattoirs in UK and Europe. Through advertising on Ethnic satellite channels and heavy Marketing , Tariq Halal Meats became a household brand with multimillion turnover.