Moni Varma is the founder and the Managing Director of Veetee Rice company. It is one of the largest manufacturers and rice producers. Mr. Varma never thought of doing and starting this business. He always had some different plans. When he arrived in England in early 1980’s with his wife he was more keen on using his background in steel and production. It was through family and friends and relatives in northern India who expressed their interest to start their business in Britian and had asked him to help with same. Soon he realised the importance and the demand of the white rice in the European market. In 1987 Veetee Rice Company was set up and currently has a turnover of more than £80 million.