Joanna Yarrow leads the sustainability agenda for IKEA in the UK and Ireland. Her role is to help deliver the home furnishing retailer’s objectives to become a more sustainable company, as well as advising IKEA customers on how they can live a more sustainable life at home. Joanna has studied Human Sciences (MA) at Oxford University & has a Masters in Leadership for Sustainable Development from Forum for the Future. In 2008 she received an honorary doctorate from Staffordshire University in recognition of her work on sustainability & climate change. She is also a founder of the sustainability company Beyond Green which provides strategic advice to clients ranging from city leaders to the Olympics. She has long specialised in sustainable living and making green, healthy lifestyles both attractive & accessible to the broadest audiences through consultancy, broadcasting, writing & practical projects. Joanna presented BBC3’s Outrageous Wasters and has appeared on a range of lifestyles & current affairs programmes including This Morning, GMTV, Daybreak, ITV Tonight & Five News covering consumer-focused sustainability stories. She is the author of 1,001 Ways You Can Save the Planet, How to Reduce Your Carbon Footprint & Eco-logical! books designed to make green living easy & accessible for a broad range of readers.