Everyone has one : a great idea that’s been lurking at the back of their mind; an idea that could bring them fame, fortune and freedom from commuting hell for the rest of their lives. It could be a cool smart phone app, a piece of tech that the world will wonder how it ever lived without or even the recipe to a simple and delicious fat-free chocolate brownie (!!) that becomes an instant hit worldwide. It’s about converting that big idea into a reality where most people struggle- but what they don’t realise is if the idea is a good there is always a market for it.