Latest figures reveal that only 1 in 3 people survive bladder or kidney cancer beyond 12 months if diagnosed at a late stage, compared with more than 9 in 10 who survive at least a year if diagnosed at the earliest stage. The earlier bladder and kidney cancers are diagnosed, the higher the chance of survival, so being aware of the symptoms is crucial. Visible blood in urine is a key symptom in many bladder and kidney cancers and those who notice it, even if it’s just the once, should see their doctor without delay. Yet research has found that 43% of people would wait until they saw blood in their urine at least a second time before they contacted their GP. It is believed that within South Asian communities there are cultural, language and religious reasons that can prevent people from seeing their doctor early.